Book Review of Groundswell: Winning in a World Transformed by Social Technologies

Good afternoon friends! I finally finished one the books on my fall reading list, so I thought I would let you guys know what I thought of it.  First off, I should note that I am  usually not a fan on non-fiction books.  Often I find them boring and uninteresting, especially since I already have to read textbooks for class.  This book was different and I am glad I read it.



This book by Charlene Li and Josh Bernoff is all about how companies could and should be using social media to reach their audience.  Before you can reach your audience though, you must first know who they are and how they like to communicate.  You need to know if they are “Creators” or “Observers”, because depending on the type of communicator they are, your choice of medium with be influenced.  Groundswell not only talks about figuring our your audience, but also ways to energize them and use word of mouth to help market your company.

My Thoughts

While I typically read fiction, this nonfiction book held my interest all the way the way through.  Groundswell not only covered a topic that is relevant and interesting to me- social media- it also used examples and stories throughout to connect the reader to the idea being presented.  I was reading about large companies that got social media wrong, as well as small companies who succeeded in energizing their customers.  It was interesting to learn about how knowing your audience can really impact the tool use- whether you implement a survey or a blog. The only thing that bothered me about this book was that it was published in 2008.  While that does not seem like a long time ago, the world of technology is changing so quickly that some of their findings are no longer relevent due to other available tools.  Overall I enjoyed this read and learned a lot, which is why I would give it 3 out of 5 stars.

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